About Alex
Melbourne, experienced firsthand
Sharing Melbourne through firsthand experiences in theatre, culture, dining, travel and personal style.
About Alex
Meet Alex
Melbourne is where so many of the things I love come together: theatre, art, dining, fashion and the excitement of discovering somewhere new.
I created Alex in Melbourne to share the city as I experience it—from opening nights and exhibitions to memorable meals, weekend escapes and dressing for the occasion.
As a creator, storyteller and illustrator, I’m naturally drawn to the visual details, atmosphere and creativity surrounding an experience—not only the main event. These are often the things that stay with me and the stories I most want to share.
The platform
Alex In Melbourne
Alex in Melbourne is an independent editorial platform offering a curated view of theatre, culture, dining, lifestyle, travel and style across Melbourne and beyond.
Every story begins with being there. Through first-hand experiences, honest reviews and considered recommendations, I share what stood out, how the experience felt and what I believe is worth discovering.
What began as a personal creative project has grown into a cross-platform brand. Along the way, I’ve worked with publicists, cultural organisations and brands across the arts, hospitality, travel and lifestyle sectors.
At a glance
The Essentials
Based in
Melbourne, Australia
Combined social following
300,000+
Platforms
Website, Instagram, TikTok, Facebook and YouTube
Work with me
Let's create something meaningful
Alex welcomes collaborations that are a natural fit for Alex in Melbourne, from opening-night and event coverage to hosted experiences, destination storytelling, social campaigns and editorial features.
For current audience insights, deliverables and partnership options, request the latest media kit. For invitations, story ideas and general enquiries, say hello. Add a say hello button linked to the say hello page
